Catering to young women, adolescent girls, boys, LGBTQ+ individuals, and men aged 15 to 25. Choma is designed to be a trusted best friend, offering relatable and credible advice on topics that matter most. From HIV prevention and gender-based violence to health, relationships, sex, pregnancy, lifestyle, fashion, beauty, and entertainment. Choma engages its audience with a blend of fun and serious conversations. Our mission is to connect with South Africa’s youth, inspire informed lifestyle choices, and ultimately contribute to building the next HIV-free generation. 

Choma empowers young people by providing content focused on health, wellness, relationships, and personal growth. With a strong emphasis on inclusivity, Choma welcomes all voices, fostering a supportive environment where stories are shared, heard, and shape a healthier, more connected future for all.